Category Archives: sales

Are Your Sales On The Up?

Copyright 2006 Homer Farey

Ask Yourself Some Questions. How good is your sales letter? The old adage: “Sell the sizzle, not the steak” is as relevant now as it was in the old days of door knocking.

If I buy your product, how will I benefit? ? Will it help me to become rich? ? A better person? ? Happier? ? Better looking? ? Will it make me more attractive to the opposite sex?

Convince me of just one of these, or similar things and the price you charge will not matter.

Let’s look at the sales letter. ? Has It gone stale? ? How good was it in the first instance? ? Were you happy with the initial response? ? If so, what went wrong? ? Would a makeover put it right? ? Perhaps it just needs a new headline.

If the click through rate is good, it would appear that the headline is doing it’s job. Should the ratio of purchases to clicks-through be poor, I would suggest that the text of the letter is not up to scratch. Just changing a few words here and there can give a quite different impression to the reader.

Whatever you are selling, a very large percentage of the population will not be interested in it. You must aim at those who would get the most benefit from your particular product.

You would not think of advertising fishing rods in a fashion magazine.

It is amazing how many things are aimed at e-zines and other media that have little or no relevance to the product.

Whatever you do, don’t give up. If you have faith in what you are selling, you will find the best methods of promoting it.

When writing an advert concentrate first on the headline. This is the most important part of the project. The headline must capture the reader’s attention. Without a good headline, the best advert in the world will be overlooked and just a waste of space, time and money.

Look now at the text of your sales letter/advert. Are you talking to a real person? Are you explaining what you and your product can do for that person? Do you come across as an honest reliable person? Or is your letter full oh hype with no substance?

Your prospect is not really interested in you. He/She is only interested in what is in it for them. Few people surf the net looking for something to buy. As a general rule they are looking for information. That is the reason that your headline has to stand out from the crowd. It must make them stop and take another look. It must intrigue them enough to make them want to read more. The content of the ad? must excite them enough to want to purchase something that they did not even know existed just five minutes ago.

Does your advert do that? Writing an advert is not a skill that the majority of people are born with. It is something that needs to be learned. During your lifetime you have learned numerous things that were difficult in the beginning but that you rarely even think about now. They have become part of your lives. Writing adverts and articles is just another thing that you need to learn how to do well.

Looking back at some of my first efforts at writing adverts, it is a wonder that I ever sold anything, but I did, not a lot but I sold enough to realise that with a little practice there was money to be made by anyone with the will to learn and to take proper advice from the experts on how to go about it. (One day I hope to be an expert there is still a lot for me to learn.) It?s an on-going ever evolving process. Study as many adverts as you can. Try to figure out what it is that excites you and what just leaves you cold. Study the headlines. What made you read this one rather than that. Does the author of the advert strike you as honest and knowledgeable? What sort of guarantee is on offer? Be honest with yourself. Would you buy from this person?

Study, Study, study and keep on studying. You have just taken the first step on your way to becoming a very wealthy expert in your chosen field. Don?t let it stop there.


Good Effects Of Janitorial Service Chicago

Janitorial services are the best kind of cleaning services that are provided by the expert janitors in different developed cities of the world. It was not until the beginning of the 19th century the service became a commercial one. The service was first provided in the locality. The business houses were cleaned in the night hours, so as to make them ready by the day time. At that time the technology was not so advanced and the business had a slow growth. Though the idea became popular overnight and slowly started taking lift into far and wide lands. From America, it spread to other cities in the world.

With time the janitorial services became very famous among all the business houses of New York, Canada, Boston, Chicago, Los Angeles and other cities of America. The business houses of these cities have become quite conscious about the need of a clean environment. There are many constructions taking place in these cities. With the construction there are dirt and dust present everywhere in the office premises.

What are the janitorial services provided?

Today, with the advancement in the technology, the janitorial services have seen a great change. There are varieties of janitorial services that are offered by the trained people of the companies. The people are trained from the top cleaning institutes of India. For this reason, the janitorial service providers offer explicit cleaning services in the offices. There are different types of Janitorial works done with the help of the green sealed equipments. The services include:

1) Floor cleaning:

This includes floor stripping and waxing, burnishing, buffing, scrubbing and recoating and others. These processes are applied to give back the shine of the floors.

2) Window Cleaning:

The window sills, panes and glasses are cleaned to keep the windows clean from inside and outside. Clean windows can allow maximum amount of sunlight in the office rooms.

3) Carpet and Upholstery cleaning:

The Carpets and Upholsteries are cleaned with the help of modern equipments. These are all green sealed, which prove eco-friendly wash. The hot water extraction method is used to clean the equipments.

4) General office cleaning:

This includes the works like the roof cleaning, restrooms and lunchroom cleaning, trash bins cleaning and other types of cleaning works.

5) Post Construction cleaning:

After the completion of the construction of a building, there is lot of dust, litters or dirt present in different places of the office premise.

Chicago, a growing eco- friendly city in USA

Among the other cities of USA, Chicago is one of the best cities in the world. The janitorial service Chicago is the best known janitorial service in USA. The Alpha Cleaning Company provides the best kind of Chicago janitorial service. The skilled team members of the company offer brilliant cleaning services. Today many commercial offices in Chicago have been benefitted by the super janitorial service of the people.

There are regular checks provided by the company members, which help in maintaining the cleanliness in the offices. The hygienic environment of the offices helps to make the work environment active.

Finding The Perfect Places For Buyers And Seller To Meet

The internet has changed a lot over the last few years and things have started getting really exciting from a commercial perspective. People have now switched from just giving information out to clients, to trading and selling their wares on a full time basis. You can set up a store online connect it to your banks account and offer secured online payments, so that your customers will have easy access to all your products and services.

Building online stores are a quick and painless way to get your business going without having to worry too much about start up capital. You can get a store completed for a relatively low fee and all you need to do is market it and start selling the things you have on offer there. There are several interesting and fun ways you can go about all of that and each of them offer you a competitive edge to help you get the bank balance of your business ticking over.

Starting a business online can still be quite taxing on you and your time, so if you haven’t got it and you need to get your business going then you should start looking into sites like where you can either register yourself as a trader, with your own existing store or you can set yourself up as a seller, that retails all your wares directly to the public. Even if you have a land-based store somewhere you can register your business as a part of the directory so that people can find you if you have what they are looking for.

Finding the right sites means that they need to have secured payment facilities available, so that your potential buyers will not have a problem with paying for your stuff, or giving out their personal information. You need to make sure that the site you are using is reputable and trustworthy, or else you will need to find another or go out on your own and do all of that yourself. That means that you will need to do what you can to offer your customers a reliable payment services that is both recognised and trusted before they will even think about purchasing anything from you.

You will also need to handle all the marketing yourself, or pay somebody to do it. At least if you visit a portal site that lets buyers register and sell, they will take care of all that for you so that all you need to do is make sure your customers are happy with your products.

B2B Trade – Grow Your Business Globally

B2B Trade is a type of business activity that takes place between the traders i.e., buyers, suppliers, wholesalers, exporters, importers, etc. This type of business is different from B2C (business to consumer).

B2B trade portal give a wonderful platform to educate traders who require selling or buying products in bulk for their own business. B2B portals are expanding their presence throughout the world progressively and India is also under its effect. Users of these sites have increased over the past decade and are indulging themselves more and more in this B2B marketing activities.

B2B Portal is basically a gathering of goods of diverse categories in one place, ultimately, B2B portal is the set of buyers and sellers of various products in bulk and everyone can find products according to their state and if the transaction companies can participate out here, the B2B portal is also integrated payment service with secure gateway.

The internet has played a very significant role in increasing the popularity of B2B trade worldwide. With the help of Internet, worldwide traders are finding it easier, to use these business portals for better growth and exposure.

B2B Portal not only involves trading of products but also of information and services. It has various benefits over the enterprises as it is able to attract industry to promote their products, contributing to the creation of a worldwide network of professionals in one place, a very complex task can be displayed in a planned and procedures. This platform is helpful for businesses that are far away, but their requirements are modified to an agreement. Electronic commerce has played a key role in promoting trade, as products of the company that is outside the country may be announced by the B2B portal.

On these B2B portals, the use of electronic data exchange is also increasing throughout the world. Online B2B trade websites have a brilliant future as contributions from businesses around the world to new and rising markets have been measured to be much privileged. It was anticipated that the primary decade of the 21st century will turn out to be a concept of B2B industry of billions of dollars and the hope has become reality.

So what is the prospect of B2B portals in the next coming years? While some experts are influenced that B2B markets have a golden future, while others believe that the success of these global markets depends on certain things.