B2B Trade is a type of business activity that takes place between the traders i.e., buyers, suppliers, wholesalers, exporters, importers, etc. This type of business is different from B2C (business to consumer).
B2B trade portal give a wonderful platform to educate traders who require selling or buying products in bulk for their own business. B2B portals are expanding their presence throughout the world progressively and India is also under its effect. Users of these sites have increased over the past decade and are indulging themselves more and more in this B2B marketing activities.
B2B Portal is basically a gathering of goods of diverse categories in one place, ultimately, B2B portal is the set of buyers and sellers of various products in bulk and everyone can find products according to their state and if the transaction companies can participate out here, the B2B portal is also integrated payment service with secure gateway.
The internet has played a very significant role in increasing the popularity of B2B trade worldwide. With the help of Internet, worldwide traders are finding it easier, to use these business portals for better growth and exposure.
B2B Portal not only involves trading of products but also of information and services. It has various benefits over the enterprises as it is able to attract industry to promote their products, contributing to the creation of a worldwide network of professionals in one place, a very complex task can be displayed in a planned and procedures. This platform is helpful for businesses that are far away, but their requirements are modified to an agreement. Electronic commerce has played a key role in promoting trade, as products of the company that is outside the country may be announced by the B2B portal.
On these B2B portals, the use of electronic data exchange is also increasing throughout the world. Online B2B trade websites have a brilliant future as contributions from businesses around the world to new and rising markets have been measured to be much privileged. It was anticipated that the primary decade of the 21st century will turn out to be a concept of B2B industry of billions of dollars and the hope has become reality.
So what is the prospect of B2B portals in the next coming years? While some experts are influenced that B2B markets have a golden future, while others believe that the success of these global markets depends on certain things.